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Partnership Foundations
What the Academy is - Your essential starting point for building a high-performing partner ecosystem
Partnerships aren’t just a business function – they’re about trust, alignment, and growth. And yet, most partner programs fail not because of strategy, but because of misalignment and missed opportunities. That’s why we created Partnership Foundations – the first course in Branchworks Academy. It’s designed for anyone stepping into a partnerships role, building a program from scratch, or looking to turn potential into performance. Led by Eleanor Thompson, founder of Branchworks, with £50M+ in partner-sourced ARR and 20+ successful programs under her belt, this course blends practical strategy with a human-first approach to collaboration. You’ll learn how to generate revenue, align stakeholders, and build partnerships that scale.
Partnerships aren’t just a business function – they’re about trust, alignment, and growth. And yet, most partner programs fail not because of strategy, but because of misalignment and missed opportunities. That’s why we created Partnership Foundations – the first course in Branchworks Academy. It’s designed for anyone stepping into a partnerships role, building a program from scratch, or looking to turn potential into performance. Led by Eleanor Thompson, founder of Branchworks, with £50M+ in partner-sourced ARR and 20+ successful programs under her belt, this course blends practical strategy with a human-first approach to collaboration. You’ll learn how to generate revenue, align stakeholders, and build partnerships that scale.
What you’ll get
Over the course of this journey, we’ll explore five key modules:
The Value of Partnerships: We’ll uncover what makes partnerships so impactful and how to communicate their importance internally.
Types of Partnerships: You’ll learn the different partnership models, when to use them, and how to choose the right one for your business.
Partner Acquisition: We’ll dive into building your Ideal Partner Profile, crafting compelling messaging, and onboarding effectively.
The Psychology of Powerful Partnerships: This module focuses on building trust, setting expectations, and fostering meaningful relationships.
Partner Management Best Practices: Finally, you’ll learn how to manage partnerships for long-term success, from accountability frameworks to performance metrics.
Types of Partnerships: You’ll learn the different partnership models, when to use them, and how to choose the right one for your business.
Partner Acquisition: We’ll dive into building your Ideal Partner Profile, crafting compelling messaging, and onboarding effectively.
The Psychology of Powerful Partnerships: This module focuses on building trust, setting expectations, and fostering meaningful relationships.
Partner Management Best Practices: Finally, you’ll learn how to manage partnerships for long-term success, from accountability frameworks to performance metrics.
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