Partnership Foundations
What the Academy is - Your essential starting point for building a high-performing partner ecosystem
Partnerships aren’t just a business function – they’re about trust, alignment, and growth. And yet, most partner programs fail not because of strategy, but because of misalignment and missed opportunities. That’s why we created Partnership Foundations – the first course in Branchworks Academy. It’s designed for anyone stepping into a partnerships role, building a program from scratch, or looking to turn potential into performance. Led by Eleanor Thompson, founder of Branchworks, with £50M+ in partner-sourced ARR and 20+ successful programs under her belt, this course blends practical strategy with a human-first approach to collaboration. You’ll learn how to generate revenue, align stakeholders, and build partnerships that scale.
Partnerships aren’t just a business function – they’re about trust, alignment, and growth. And yet, most partner programs fail not because of strategy, but because of misalignment and missed opportunities. That’s why we created Partnership Foundations – the first course in Branchworks Academy. It’s designed for anyone stepping into a partnerships role, building a program from scratch, or looking to turn potential into performance. Led by Eleanor Thompson, founder of Branchworks, with £50M+ in partner-sourced ARR and 20+ successful programs under her belt, this course blends practical strategy with a human-first approach to collaboration. You’ll learn how to generate revenue, align stakeholders, and build partnerships that scale.
What you’ll get
Over the course of this journey, we’ll explore five key modules:
The Value of Partnerships: We’ll uncover what makes partnerships so impactful and how to communicate their importance internally.
Types of Partnerships: You’ll learn the different partnership models, when to use them, and how to choose the right one for your business.
Partner Acquisition: We’ll dive into building your Ideal Partner Profile, crafting compelling messaging, and onboarding effectively.
The Psychology of Powerful Partnerships: This module focuses on building trust, setting expectations, and fostering meaningful relationships.
Partner Management Best Practices: Finally, you’ll learn how to manage partnerships for long-term success, from accountability frameworks to performance metrics.
Types of Partnerships: You’ll learn the different partnership models, when to use them, and how to choose the right one for your business.
Partner Acquisition: We’ll dive into building your Ideal Partner Profile, crafting compelling messaging, and onboarding effectively.
The Psychology of Powerful Partnerships: This module focuses on building trust, setting expectations, and fostering meaningful relationships.
Partner Management Best Practices: Finally, you’ll learn how to manage partnerships for long-term success, from accountability frameworks to performance metrics.
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Courses
Frequently asked questions
What is included?
Branchworks Academy includes five in-depth modules covering the full partnership journey - from understanding value, partnership types, and acquisition, to relationship psychology and best practices for management. Inside this course, you’ll find expert-led video modules, downloadable tools and real-world frameworks, guided reflections to align vision with execution, and a supportive community of partnership professionals. By the end, you’ll have the mindset, strategy, and clarity to lead with confidence!
How long will it take me?
This is entirely dependent on learner pace, but this course should take approximately 4-6 hours!
Will I receive a certificate upon completion?
Yes. Participants who complete the whole course will receive certification. These certificates are designed to demonstrate professional development and can be shared internally, included in CVs or LinkedIn profiles, and used to showcase your knowledge and credibility in the field of partnership management.
Who is the academy designed for?
Academy is built for founders, partner managers, GTM leaders, and ecosystem teams who want to go beyond theory. It’s ideal for professionals responsible for building, managing, or scaling partnerships, providing practical frameworks and tools to apply immediately and drive real business impact.
Can you work with clients located anywhere in the world?
Absolutely! Currently, we have clients across Europe and North America, and we are eager to engage with you, regardless of your location. Our team possesses extensive experience in growing partnerships globally and is well-equipped to support you wherever you are based.
How is the course delivered?
Branchworks Academy is delivered entirely online, offering flexibility for busy professionals to learn from anywhere. Modules include interactive content, downloadable resources, practical exercises, and real-world case studies, all accessible via an intuitive learning platform. Online delivery allows participants to progress at their own pace, revisit materials as needed, and engage deeply with the content without the constraints of scheduled in-person sessions.
Can I pay per module, or only for the full course?
Both payment options are available. Participants can choose to pay per module at £225 each, which is ideal for learners wanting to focus on particular topics or build knowledge gradually. Alternatively, the full academy can be purchased as a complete package for £1,000, representing significant value over individual modules. For a limited time, learners can use the discount code FOUNDATION200 to enrol in the full academy for £800, making it an even more cost-effective way to gain a comprehensive understanding of partnership strategy.
Can I revisit modules after completing the academy?
Yes. Once you are enrolled, you retain access to all modules, even after completion. This allows you to revisit content at any time to refresh your knowledge, review frameworks, or explore specific topics in greater depth. Retaining access ensures the academy can serve as an ongoing reference and resource as your organisation’s partnership ecosystem evolves and your role in managing it grows.
Can I complete the course at my own pace?
Absolutely. The academy is designed to accommodate busy professionals with varying schedules. You can start and finish modules whenever it suits you, spread learning over days, weeks, or months, and take the time you need to fully absorb the content. This flexible, self-paced approach allows learners to balance professional responsibilities while still gaining a high-quality, practical education in partnership management.
Is the course content updated regularly to reflect changes in partnership practices?
Yes. Branchworks ensures that all modules are regularly reviewed and updated to reflect the latest trends, research, and best practices in partnership strategy and ecosystem management. This means learners are accessing cutting-edge frameworks, techniques, and insights that are relevant to today’s fast-changing business environment. Updates ensure the academy remains practical, applicable, and aligned with the evolving demands of modern partnership professionals.
What are the next steps following on from the course?
After completing the Academy, you’ll be ready to put your learning into action - optimising existing partnerships, designing new strategies, and building scalable processes to manage your partner ecosystem. Many learners use their new skills to strengthen cross-functional alignment, expand their role in partnership strategy, or explore advanced training opportunities. If you’d like personalised guidance on which modules to take or how to apply your learning to your organisation, you can book an advisory call with our team to discuss your goals and next steps.
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